Export and import: a potential to be exploited
It is always an arduous and complex task to find new markets. Acting in the international market, for example, is a desire of many companies and it is natural that managers have doubts about what are the best ways to import and export their products. Thinking about it, the president of the advisory council of Unhide and owner of Dehlog, Antonio Carlos Carbonari Junior explained a little more about this process.
According to Carbonari, there is no difference whether the company will operate abroad or in Brazil, since the challenge becomes greater when the commercial system has not yet been set up. In the more traditional case, for import and export, some entry routes pass through large groups, which must be questioned about the internationalization of companies: need for scarce raw material; instability of prices in the national market; excess production and non-absorption in the internal market; specificity of services or products and expansion plan contemplating the process of opening the international market.
In foreign trade, Carbonari highlights some sources that can be used quickly, such as government websites, for example Ministry of Industry and Commerce and Brazil Export, which can direct economic data on the countries for which it intends to explore for internationalization of the company. Another interesting mechanic, developed by the Foreign Trade Secretariat, is the Commercial Radar. This tool makes it possible to analyze and query data related to export and import in several countries. "This site guides companies in selecting markets and products with greater potential for business opportunities in various parts of the world. We can not forget entities like Apex, which can guide the entrepreneur, including in the search for customers abroad, "he explained.
Besides these tips, web and specialized magazines can give an additional path to the entrepreneur. However, Carbonari remembers that these are initial tools to the process. More effectively, attending international events and fairs, has better results, especially if they are in your area of ??prospecting, both exposing and visiting. All this operation, according to him, greatly advances the internalization process as it investigates potential business partners, distributors, end consumers, as well as opportunities to visualize the trends and competitors of the intended market.
In this sense, missions such as those guided by the Unindustry are fundamental for those who want to enter the international market. Integrating a well-established business mission, in addition to opening new business, also provides odd opportunities for new business. "In the end, a path widely used in international prospecting is tradings compay, in which international representatives, through commissioning, can quickly and economically open the operations of companies seeking to access foreign trade," he explained.
Are you interested in this or would you like to know more about the international missions of the Unindustry and how they work? Contact us! We conduct business trips through national and international fairs and you can attend the next one. In the video below, you can check out other tips that the president of the advisory council gives on International trade, addressing the issue of technology and product quality.